Privacy policy

       Last updated: November 22, 2025

At Modern Scent (“we”, “us”, or “our”), we are committed to protecting your privacy and handling your personal information in a transparent and responsible way. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit modernscent.shop, make a purchase, or interact with us in any other way.

By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site or services.

1. Information We Collect

1.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you:

  • Create an account on our website
  • Place an order or make a purchase
  • Subscribe to our newsletter or marketing communications
  • Contact us through email, forms, or customer support
  • Participate in promotions, surveys, or reviews

This information may include:

  • Name and surname
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment-related details (processed securely via third-party payment processors)
  • Order history and preferences (such as favorite products, wishlist items, etc.)

1.2 Information Collected Automatically

When you browse our website, certain information is collected automatically using cookies and similar technologies. This may include:

  • IP address and approximate location
  • Device type, browser type, and operating system
  • Pages viewed, time spent on pages, and click behavior
  • Referring URL (how you arrived at our website)

We use this information to improve the performance of our website, understand how visitors use it, and optimize the shopping experience.

1.3 Information from Third Parties

We may receive information about you from third parties, such as:

  • Payment processors (to confirm your payment and prevent fraud)
  • Marketing and analytics partners (to understand campaign performance)
  • Social media platforms (if you interact with our content or log in using a social account)

2. How We Use Your Information

We use your information for the following purposes:

  • To process, confirm, and ship your orders
  • To create and manage your account on modernscent.shop
  • To communicate with you regarding your orders, returns, and customer service requests
  • To send you marketing emails and special offers (when you have opted in)
  • To personalize your experience, such as showing relevant products and recommendations
  • To improve our website, products, and services
  • To detect, prevent, and address fraud or unauthorized activities
  • To comply with legal obligations and respond to lawful requests

3. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to collect and store certain information when you visit our website. Cookies help us:

  • Remember your preferences and saved items (e.g., wishlist, cart contents)
  • Keep you logged in to your account
  • Analyze website traffic and performance
  • Measure the effectiveness of our marketing campaigns

You can control cookies through your browser settings and, in some regions, through dedicated cookie consent tools. Please note that disabling certain cookies may impact your experience on our website.

4. Third-Party Services

We rely on third-party service providers to help us operate our business and deliver our services. These may include:

  • E-commerce platform: for hosting our online store and managing orders
  • Payment processors: to securely process your payments
  • Shipping carriers: to deliver your orders
  • Email service providers: to send order confirmations and marketing emails
  • Analytics providers: to help us understand website performance and user behavior

These partners only receive the information necessary to perform their services and are expected to protect your personal information and use it solely for the purposes we specify.

5. Sharing Your Information

We do not sell your personal information. We may share your information in the following situations:

  • With service providers acting on our behalf (as described above)
  • With payment processors and fraud-prevention services
  • When required to comply with law, regulation, or legal processes
  • In connection with a business transfer (such as a merger, sale, or reorganization)
  • With your consent or at your direction (for example, when you participate in co-branded offers)

6. Marketing Communications

If you subscribe to our newsletter or opt in to receive marketing, we may send you emails about new arrivals, promotions, and special offers from Modern Scent.

You can opt out of marketing emails at any time by clicking the “unsubscribe” link at the bottom of our emails or by contacting us directly. Please note that you may still receive non-promotional messages, such as order confirmations and updates related to your purchases.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide you with our services and complete your orders
  • Comply with our legal and accounting obligations
  • Resolve disputes and enforce our agreements

When your information is no longer needed, we will delete it or anonymize it in accordance with applicable laws.

8. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to legal exceptions
  • Object to or restrict certain types of processing
  • Withdraw consent where processing is based on your consent

To exercise any of these rights, please contact us using the details in the “Contact Us” section below. We may need to verify your identity before responding to your request.

9. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will take steps to delete it promptly.

10. Security

We use reasonable technical, organizational, and administrative measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

11. International Visitors

Modern Scent currently focuses on customers located in the United States. If you access our site from outside the U.S., you are responsible for complying with local laws where applicable.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will update the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically so that you stay informed about how we handle your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, you can contact us at:

Modern Scent
3907 Hull Street Rd
Richmond, VA 23224
United States

Email: support@modernscent.shop
Phone: 804-564-2053