our story
THE WORLD OF MUSTAFA ALHAROBI
Mr.Mustafa Alharobi is the visionary founder of Modern Scent, a modern fragrance house known for shaping a new era of scent through its wide range of home fragrances and crafted perfumes. Since its debut in 2012, the world of Modern Scent has come to embody a clean, contemporary lifestyle defined by simplicity, elegance, and a personal connection to aroma. Guided by Alharobi’s creative direction, the brand has developed a fragrance identity that blends refined minimalism with emotional warmth, making scent an effortless part of everyday expression.
When Modern Scent introduced its broad collection of home fragrances, Alharobi created an outstanding wardrobe of aromas designed to complement different moods and spaces. Today, the brand offers nearly forty unique room scents, each crafted to deliver lasting freshness and a distinct character. In addition, Modern Scent has expanded into personal perfumery with a curated line of fragrances made from high-quality oils inspired by international luxury brands, giving customers an accessible yet refined way to explore their individuality through scent.
As Alharobi often says, A scent should feel natural—like an extension of who you are, and Modern Scent continues to give its customers new opportunities to express their personal style through modern, timeless fragrances.
SUSTAINABILITY
QUALITY, INNOVATION & SUSTAINABILITY
From its formulation process to its packaging innovations, Modern Scent is committed to reducing waste and improving environmental responsibility across its full fragrance portfolio. The brand continually works to refine its production methods using cleaner fragrance oils, reducing unnecessary materials, and exploring recyclable components. Modern Scent’s dedication to sustainable development also includes creating long-lasting formulas that minimize consumption and maximize performance. Through these efforts, the brand seeks to balance modern luxury with thoughtful environmental choices, ensuring that every product contributes to a cleaner, more responsible future.
COMMUNITY
COMMUNITY IMPACT & PURPOSEFUL GIVING
Of all his accomplishments, Mr. Mustafa Alharobi takes deep pride in his growing commitment to giving back and supporting meaningful causes. Through contributions, partnerships, and community programs, he has encouraged Modern Scent to take an active role in improving well-being and supporting initiatives that matter to local communities. His belief that success should benefit others has shaped the brand’s ongoing approach to social responsibility.
Modern Scent participates in seasonal charitable drives and dedicates a portion of select product sales to programs focused on health, youth development, and community support. One of the brand’s key aims is to help reduce disparities in access to essential care and to ensure that underserved groups receive resources that can improve their quality of life. These initiatives reflect Alharobi’s wider mission to make fragrance not only a source of beauty, but a way to create positive impact.
Through these efforts, Modern Scent continues to strengthen its role as a brand that pairs modern fragrance craftsmanship with genuine human purpose. As Mr. Alharobi emphasizes, A brand’s true value is measured by the good it brings to others, a principle that remains at the heart of Modern Scent’s growing journey.